Based in Shenzhen, Dr. Li Wen leads NHB as President and CEO, guiding the company’s global strategy and overall operations across its international network. With a background in medical device leadership and cross-functional execution, he supports enterprise governance, product and manufacturing excellence, and growth initiatives spanning market expansion, operational coordination, and long-term business development.

Based in the United States, Kenneth Xu leads NHB’s North America operations while driving strategic transformation initiatives across the company’s global network. With a background in program leadership and cross-functional execution, he supports operational coordination, enterprise governance, and innovation efforts spanning digital transformation, AI-enabled initiatives, and long-term business growth. 

Based in Europe, Daniel Fischer leads NHB’s operational and business development activities across key European markets. He works closely with regional partners and internal teams to support market access, strengthen commercial relationships, and coordinate local execution across compliance, manufacturing, and customer-facing functions. His role is focused on turning NHB’s broader strategy into growth.